France DTC Track Record You have 4+ years of direct, hands-on experience scaling a DTC or consumer brand in France, with real revenue responsibility, real budgets, and accountability for outcomes. Experience in this specific market is essential to the role.
P&L Ownership You've carried commercial results. You think naturally in unit economics, you know your way around a contribution margin, and you understand how acquisition efficiency connects to business health.
Performance Marketing at Scale You've planned and executed paid social campaigns with meaningful budgets in the French market. You have an intuitive feel for what works on Meta in France, including creative norms, audience segmentation, and realistic performance ranges, and you know how to optimise toward profitable growth.
Influencer and Creator Marketing You've built influencer programs that delivered measurable, attributable acquisition. You're familiar with the French creator landscape and you know how to structure partnerships that generate real commercial return.
People Leadership You've led small, senior teams in a fast-moving commercial environment and managed external agencies to a high standard. You set clear direction, delegate well, and keep close enough to the detail to catch a problem before it shows up in the numbers.
Entrepreneurial Operator Mindset You thrive in high-autonomy environments where decisions need to be made quickly and ownership is total. You've probably been a founder or an early employee at a fast-growing brand. You solve problems on the spot, and the prospect of building something from a standing start is what gets you out of bed.
Commercial and Analytical Rigour You're genuinely comfortable in the data. You define the right metrics, track them consistently, and use them to make faster and better decisions.
Language and Cultural Fluency Native-level French and fluent English, combined with a deep understanding of French consumer behaviour, digital culture, and what drives conversion in this market.
Industry Background Experience in DTC consumer goods, food and beverage, lifestyle brands, or social-first startups. A background in better-for-you or functional food is a meaningful plus.
Location Based in Germany or France, with the ability to collaborate regularly with our Hamburg HQ team.

Expansion Lead France (All Genders)

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